Do These 4 Things to Succeed in eCommerce | Shopify Dropshipping
In this blog, I'll be sharing 4 key strategies, with real-life examples, that successful e-commerce clients have mastered to achieve their goals.
Many of our clients are achieving remarkable sales figures, raking in millions annually, and a good number of them began their journey from platforms like AliExpress.
Get ready for some insightful tips that could supercharge your success too!
Tip 1: Increase AOV
First off, a fantastic move they make is boosting the AOV (average order value) by offering complementary products. And, by that, I don't mean freebies but products that perfectly complement what you're already using.
AOV Computation
To get inspired, you can visit successful stores and start adding items to your cart. Check out the product pages—often, you'll find bundled offers enticing customers to increase their average order value.
Example:
Blend Jet - This company offers blenders and an array of extras to enhance the customer experience. For instance, they have a drinking lid that's perfect for those who love sipping on-the-go after blending a smoothie. This lid allows them to take their drink wherever they go, rather than being confined to drinking at home.
Additionally, when you add items to your cart on the Blend Jet product page, you'll discover a variety of other options, including an insulated sleeve that maintains the temperature of the blended drink, ensuring it stays cool. This works brilliantly with the drinking lid for people who want to enjoy their drink while out and about by keeping the drinks temperature, affecting the drink's taste and your enjoyment of it.
Tip 2: Consumable Element
Next up, let's dive into the importance of incorporating a consumable element into the product. Consider a blender that comes with ready-to-blend beverages available in convenient sachets. These beverages, whether it's lattes, protein shakes, or smoothies, are a game-changer.
The beauty of a consumable product is its ability to keep customers coming back, ensuring their continued satisfaction with the product. This ensures that instead of just a one-time buy, customers are inclined to keep returning for the consumable offering, driving loyalty and repeated purchases.
Tip 3: Branding and Packaging
The third strategy takes a different route while aligning with the same objectives: branding both the products and their packaging. The ultimate goal behind branding is to drive organic growth, a type of growth that doesn't rely on paid strategies.
Consider, the evolution of a simple, generic blender into something distinct and recognizable, just like the Blendjet. They've added unique touches like a swirly button that perfectly aligns with the Blendjet brand, making the product far more unique.
The real magic behind branding is that it significantly enhances the customer experience, elevating your brand’s perceived value.
Blendjet Logo
Imagine receiving the same product in a shabby, nondescript package compared to a sleek, Apple-esque box—your perception of the product would drastically differ, even if they were the exact same item.
This enhanced perception makes customers more likely to remember your brand when making purchasing decisions. It not only boosts the lifetime value of each customer but also sparks positive word-of-mouth, leading to potential new customers who trust recommendations from close friends and family. Ultimately, it's about creating a positive buzz around your product for all the right reasons!
Read more in our blog post: What is Branded Dropshipping?
Tip 4: Packing Inserts
The fourth remarkable strategy that many of our clients have adopted might surprise you since these items are often overlooked once received in your packages—they're packing inserts.
Packing inserts encompass a variety of items:
Manuals
stickers
discount cards.
They serve as a brand reminder for your customers. Even if they don't use them, these inserts often find a place on a desk or nearby, constantly bringing your brand to their attention.
In ideal situations, these inserts can create a deeper connection with your brand. For instance, a personally signed card or letter from your CEO could make a significant impact.
Including QR codes on discount cards streamlines the process, removing the hassle of manually inputting codes. Customers can simply scan the QR code, directly accessing your Shopify site or preferred platform with the discount pre-applied, streamlining their shopping experience.
Sometimes, these inserts might feature a how-to guide or a manual, introducing other products or demonstrating alternative uses of the purchased item, essentially serving as a subtle method of upselling. It's a clever way to nudge customers towards purchasing additional products.
For more on dropshipping read our blog post: Dropshipping: What You Need to Know Before You Start (2023 FAQ)
